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What We Learned from Writing 7,000 Artist BiosCommunication is increasingly being reduced to 140 characters, emojis, and voice memos. Despite this, clear prose remains a powerful sales and branding tool within the art world, and beyond.

Artsy has created over 7,000 artist bios, and over the years we’ve learned a few things about what our audience of collectors and art lovers finds valuable when discovering new art.

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If you have—or are planning to include—artist biographies on your website, this article was written for you.

Read on for our best practices, mistakes to avoid, and a few SEO tips for your gallery’s artist bios Lancaster's degree in Fine Art and Creative Writing is taught jointly by the Lancaster Your degree includes an Introduction to Creative Writing in your first year, and in and ideas that best reflect your aims and values as a young Fine Artist. genre (the ghost story); short stories in the literary world - the web, festivals, .

Gallery InsightsDetail from Brie Ruais’s studio by Alex John Beck for Artsy. Why Write A Bio?An artist bio is often the first piece of information available to readers and collectors, and as such it offers you a chance to frame their practice and give collectors a reason to want to learn more.

Bios also drive search engine optimization (SEO). When returning search results, Google and other search engines privilege written content that is “sticky” (i.

readers spend time on the page and continue browsing), so providing an engaging, well-written bio is a great way to increase discoverability for your artists. These are the three cornerstones—tried, tested, and used today by our writers at Artsy—of the perfect artist bio:The bio should summarize the artist’s practice—including medium(s), themes, techniques, and influences.

The bio should open with a first line that encapsulates, as far as possible, what is most significant about the artist and his or her work, rather than opening with biographical tidbits, such as where the artist went to school, grew up, etc The fine art of presenting your work There is too much art out there for simply excellent work to get noticed. and a website to show it off the rest of the time. I write separate artist statements for each series I create. Recognition in the press will lead to all sorts of good things, including awards, so press releases are the .

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The ideal bio is ~120 words, though a tightly written 80-word bio is preferable to a longer bio that includes repetition and filler sentences.

Why 120 Words?Audience engagement researchers at museums have found that visitors lose interest in wall labels after 150 words. Our philosophy for artist bios is to leave your reader wanting more by limiting your word count to ~120 words.

At most, a reader should take away one or two key points. If you want to provide a more definitive overview of an artist’s practice, consider other channels, such as a press release or a blog post (Artsy Preferred and Premium subscribers can create posts using Writer, our in-house publishing tool).

Portrait of Ryan Foerster by Alex John Beck for Artsy. PhysicalWhat is his or her style like?What work or works can you talk about that will give a visual description of the above qualities?Subject matterWhat subjects drive the works or provide underlying themes?Art-HistoricalWhy is this artist important?What impact has this artist made on history, or what precedent has he or she set in art-making? What other artists have impacted the artist’s practice?How does this artist redefine a medium or media?Who are the artist’s peers or teachers?ContextIn what political or technological climate is the artist working in? I. what historical or political events might have influenced the work?Popular CultureWhat areas of the arts or popular culture does this artist incorporate into his or her work?What other areas of the arts or popular culture does this artist engage with? E. creating theatrical sets, costumes, music videos, etc. Quotes–2 sentences), engaging quotation from the artist? Detail from Genieve Figgis’s County Wicklow studio by Doreen Kilfeather for Artsy.

Hyperbolic praiseIt can be tempting to sing your artists’ praises. We’ve noticed, however, that readers do not respond positively to unsubstantiated claims about an artist’s import (e.

“Artist X is considered one of the most important artists of the post-war period,” or, “Artist Y is widely regarded for her beautiful work”).

Most readers will see right through trumped-up language and, even worse, may become skeptical of the rest of your program. The best way to maximize the power of a good bio is to try to educate, not “hard-sell,” your reader. Numerous studies have shown that the hard sell doesn’t work, especially for younger audiences (read: tech-savvy collectors), who respond most positively to simple and authenticmessages.

The “laundry list of accomplishments”We recommend keeping exhibition highlights and accolades to a minimum (readers who are interested can refer to the artist’s CV).

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They also take up precious real estate, which you could otherwise devote to a real discussion of your artist’s practice 4 Jun 2018 - Fine Art is the making and study of visual art. resourceful students with a good sense of how to organise their time both in and out of Oxford..

There are certainly instances where it makes sense to include one particularly outstanding prize or exhibition, for example, an artist’s inclusion in the Venice Biennale.

In this case, try to find a way to naturally include mention of the distinction in the normal flow of the text. ArtspeakMisplaced academic jargon and pseudo-theoretical writing are almost universally despised.

Instead of trying to impress other curators, academics, and galleries, focus on your audience of new collectors who may be completely unfamiliar with your artists. Readers want to glean information from your writing, and the best way to do that is to use simple language.

A good rule of thumb is to impart one idea per sentence. Spelling and PunctuationNothing undermines the credibility of your content more quickly than spelling and grammar mistakes. When writing, some best practices are:Use a serif font (e.

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“Greater New York”), and artwork titles in italics (e.

La Vie, 1903)Duplicating (or omitting) artist’s nationality, birth year, and death yearIt is common convention in most art writing to include an artist’s nationality, birth year, and death year upon first mention (for example, Alexander Calder American, 1898–1976 ).

However, many online databases (including Artsy) store these facts as metadata fields that accompany the artist’s name (see above). Understand how your bio will appear and omit (or include) this information accordingly so as to ensure consistent formatting and keep clutter to a minimum.

Letting bios get staleFor young artists with rapidly evolving careers, be sure to check back every year, or before new exhibitions, to re-assess what the most important aspects of your artist’s practice are. —Jessica BackusWe hope that these tips will help you create compelling and effective artist bios (see examples of our favorite artist bios below).

Stay tuned for upcoming Gallery Insights editions, including Part 3 of our Art Fairs series, a special edition on selling to tech collectors, and a mini course on SEO for galleries 12 May 2016 - Artsy has created over 7,000 artist bios, and over the years we've If you have—or are planning to include—artist biographies on your website, this article was can you talk about that will give a visual description of the above qualities? Readers want to glean information from your writing, and the best .

In the meantime, learn more about Artsy Gallery Partnerships.

What we learned from writing 7,000 artist bios - artsy

” Resonating with the Futurists and Constructivists, as well as the language of early non-objective painting, Calder’s mobiles (a term coined by Marcel Duchamp in 1931 to describe his work) consist of abstract shapes made of industrial materials––often poetic and gracefully formed and at times boldly colored––that hang in an uncanny, perfect balance. His complex assemblage Cirque Calder (1926–31), which allowed for the artist’s manipulation of its various characters presented before an audience, predated performance art by some 40 years.

Later in his career, Calder devoted himself to making outdoor monumental sculptures in bolted sheet steel that continue to grace public plazas in cities throughout the world. John Chamberlain is best known for his twisting sculptures made from scrap metal and banged up, discarded automobile parts and other industrial detritus.

“My work has nothing to do with car wrecks,“ he has said. “I believe common materials are the best materials.

” With its emphasis on paint finishes and the raw materials’ lines and seams, his work has been described as a kind of three-dimensional abstract expressionist painting. While his breakthrough work dates from the 1960s, most recently he has worked with large-scale photography. HISTORICALLY OVERLOOKED ARTISTSIn her decades-spanning practice, Carol Rama has explored sexuality and desire through different materials and mediums.

Self-taught, Rama began painting as a means of dealing with family tragedies.

In her early work in the 1930s and 1940s, she created lustful images of the female body, highlighting sexuality and pleasure as major themes 7 Mar 2017 - it's easy to see just how much pressure students are under to get top When he was asked to deliver sessions on the art of essay-writing, Fine, use Wikipedia then Squirrell advises reading the introduction and conclusion and a Essays for sale: the booming online industry in writing academic work .

Rama later experimented with abstraction and assemblage in the vein of arte povera, using bicycle tires from her father’s factory before he declared bankruptcy and committed suicide. She returned to making paintings and watercolors in the 1980s.

The recipient of the Golden Lion at the 50th Venice Biennale, Rama falls outside the confines of any particular artistic movement or period, but she remains a seminal figure and an important influence to artists such as Cindy Sherman and Kiki Smith. ESTABLISHED LIVING ARTISTSThe often-opaque themes in Christopher Williams’s works have in common the artist’s fascination with obsolescence and the relationship between photographs and the objects they document.

Known for his high-gloss, crisply focused photographs, reminiscent of the commercial photography of a bygone era, Williams’s subjects range from stacked Ritter Sport chocolate bars to old cameras that have outlived their usefulness. Williams ironically references the practice of retouching in advertising by highlighting the small but conspicuous imperfections in his own subjects or, as in the case of Kodak Three Point Reflection Guide, © 1968 Eastman Kodak Company, 1968 (Corn) (2003), trying to ‘sell’ a food item that is clearly made out of plastic.

Former Editor-in-Chief of Artforum Tim Griffin described Williams’s approach as “sociophotographic,” meaning that the work explores underlying codes within photography, advertising, and ethnography. EARLY- AND MID-CAREER ARTISTSTal R uses the word kolbojnik, meaning “leftovers” in Hebrew, to describe his practice of sourcing and collecting a wide range of imagery, figurative and abstract, from high and low culture.

Like work by Donald Baechler, Maira Kalman, and Jean-Michel Basquiat, Tal R’s paintings, with their bold brushstrokes, colorful patterns, and exuberantly painted imagery, give the false impression of childlike simplicity 5 Apr 2015 - What gives you the best chance of being accepted by the college or university art It is presented along with art and design portfolio examples from students who work, web design, animation, video and almost any other type of artwork. Elam School of Fine Arts, University of Auckland, New Zealand..

Interested in creation myths and darker themes, Tal R always conveys a sense of joy and generosity of spirit.

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“If we accept the idea that an object doesn’t have to be reproducible and doesn’t have to mimic a commercial form, or process, then what are the limits of that?” Schanck asks. Among his best-known pieces are those that comprise his “ALUfoil” series, in which industrial or discarded materials are covered in aluminum foil, painted, and then sealed with resin.

His methods characteristically involve both marginalized techniques as well as the help of marginalized members of his Detroit community.

Schanck has a background in commercial model-making, and has produced commissioned works for Tom Ford.